Our Philosophy

Ethical, regenerative business models are possible and profitable. They can sell and solve, with simple solutions or groundbreaking initiatives. Positively impacting the environment, society, and economy.

It’s not the norm, but it can be.

And you know what? Studies show that businesses with ethics and purpose built in grow faster, are more profitable quicker and inspire greater loyalty in their customers and with their teams.

Who We Are

A passionate team, obsessed with better business. Taking more than 40 years of experience, combined with our different specialities and perspectives to support and develop ethical ventures – and the people who run them.

About us

Our expertise

What we do

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Long-term growth

We exist to drive long-term social and environmental change. We’re in this for the long-haul, so work with people and businesses who share that commitment and vision. We’re not in this for short-term financial gains, so if quick money is motivating you, we are not a suitable partner.

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Global expansion

To maximise the impact your product business can make, international opportunities should be on your radar. We have a vast network of retail and distribution partners we make available to brands we work with.

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Nurture and scale​

Our Insprie ecosystem of services are designed to support businesses and entrepreneurs through various parts of the early-mid stage journey. Whether in planning, start-up, growth, or scaling, we will partner with the right problem-solving ventures. We outline these stages under our list of services, defining whether Business, but Better or Insprie is best suited.

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Investment readiness

Whether through equity crowdfunding, angel investment or VC funds, we’ll help you define, prepare for, and achieve your external funding goals.

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What we don't do

We’re very intentional about ensuring the right fit with partners. These are some situations where Insprie is unsuitable.

The organisation prioritises their bottom line over purpose, seeking profit at the expense of people or planet.

An industry’s existence or impact on the world is inherently negative.

Business values don’t recognise the importance of diversity and inclusion as pillars of success.

A traditional VC/PE financial return cycle. Avoiding this model enables us to offer greater flexibility in forecasts and exits.

Team

Our Team Members

Let's grow your business, together.

Ella Crosswell
General Manager
Ella met Brianne and Tristan at Ethique where she progressed to leadership roles, including General Manager of Asia Pacific and General Manager of Marketing. She supported Ethique’s growth across several key markets, including New Zealand, Australia, and Japan, as well as managing a diverse team across multiple regions including the US and UK. Her practical experience working across various projects and brands is complimented with a master’s degree in marketing, to deliver strategic business objectives that contribute to a brand’s success and a better world.
Tristan Roberts
Co-Managing Partner
After two decades working in the public and private sectors, Tristan was headhunted out of retirement to join Ethique as the COO. He led the company in three key areas: development, and execution of strategy, change management, and mentoring of a young CEO and leadership team.
Brianne West
Co-Managing Partner
Brianne West is a New Zealand entrepreneur and the founder & CEO of new start-up Incrediballs. However, she is mostly known as the founder and former CEO of Ethique, the only company in the world with an entirely plastic-free product range across hair, body, skin, and beauty, regenerating our planet through business. Ethique has, to date, prevented the manufacture and disposal of over 30 million plastic bottles worldwide.
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Our Philosophy

Ethical, regenerative business models are possible and profitable. They can sell and solve, with simple solutions or groundbreaking initiatives. Positively impacting the environment, society, and economy.

It’s not the norm, but it can be.

And you know what? Studies show that businesses with ethics and purpose built in grow faster, are more profitable quicker and inspire greater loyalty in their customers and with their teams.

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Partnership

Insprie invests in businesses that prove their ability to problem-solve and create positive impact.

However, we want to be clear – we’re not silent cheque writers. We are committed partners invested in your success and the change you aspire to make.

Our involvement extends beyond monetary support; we bring strategic insights, industry expertise, and a shared dedication to seeing your venture thrive.

If your primary goal is just funding and nothing more, we might not be the right fit.

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Culture

If you know us already or go on to work with us, you'll know that we’re not formal. We’re not corporate.

Good humour and the ability to laugh at oneself are qualities we look for in those we work with.

We don’t compromise our values for sales or profit. It’s neither worth it or necessary with a long-term perspective.

We're obsessed with better business, and helping others who are too.

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