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Case studies
Looking at other businesses
Case studies
Building hype for a business that doesn’t exist yet. Here's how.
Incrediballs is still a few months from launch, but we have thousands of people on the waitlist, a growing community of incredibally loyal fans, retailers already asking to stock the product and export markets lined up. Here's what I did.
Case studies
What do Red Lobster and Dick Smith have in common?
Private equity firms don’t build businesses. They tend to destroy them.
Case studies
How I would help Trade Aid.
Trade Aid is closing its 24 stores, but I reckon we can save this brand. Here are the three things I would do to help Trade Aid.
Case studies
What I would do if I was Allbirds
Allbirds is having a bad time. They have gone from a valuation of $4b (USD) in 2021, to now, less than $200m. And it all comes down to the fact they are focused on the wrong thing. Sustainability.
![](https://cdn.prod.website-files.com/660c7130a97f94e0d5d539c2/66484f742db4e587335e01d2_sunfed.webp)
Case studies
The demise of Sunfed,and where the alternative meat market is going.
The latest sad news is that “chicken-free chicken” start-up Sunfed is closing its doors. So what happened?!
Case studies
The Body Shop was a pioneer in the beauty world. What went wrong?
When was the last time you thought about shopping at The Body Shop? I remember being obsessed with the brand, but I don't think I've bought a product in twenty years.