Situation note 01
Performance improvement
Personal care, New Zealand
- Situation
- A founder-led brand with strong demand but deteriorating gross margin, inventory held across too many lines and a supply chain that could not support its retail commitments.
- Work
- Rationalised the range, renegotiated key supply terms, rebuilt demand planning and introduced weekly commercial reporting the board could act on.
- Outcome
- Margin recovered, working capital released from slow-moving stock, and the business able to hold its retail listings without discounting.

