Where to play, how to enter, how to stay.
Sales and retail strategy, key accounts, market entry and distribution, for businesses expanding channel by channel rather than opportunistically.
Position
International growth requires more than finding a distributor. We help businesses determine where to play, how to enter and how to build lasting commercial relationships.
What the work covers
Sales and retail
- Sales strategy
- Retail strategy
- Key account strategy
- Retail introductions
- Channel strategy
- Commercial negotiations
International
- International expansion
- Export strategy
- Market entry
- Distributor selection
- Distribution strategy
- International partnerships
- International pricing
- Regulatory market readiness
Digital channels
- Ecommerce expansion
- Amazon and marketplaces
In detail
- International Expansion
Market selection, entry model, pricing and distribution for consumer brands expanding beyond New Zealand and Australia.
- Retail Strategy
Channel choice, account strategy and trade terms for brands whose growth depends on retail relationships holding their value.
- Your biggest retailer just changed the rules.
A major retailer can transform a consumer brand. Losing one can transform it just as quickly.
- Your supply chain just broke.
Your manufacturer has stopped producing. Your 3PL cannot ship. Your packaging is delayed. Unfortunately, customers still expect their orders.
Engagement
Discuss the situation.
Most engagements combine two or three capabilities. Describe the business and we will be direct about whether we are the right partner.