The Insprie group brings together three distinct but connected businesses, each created around work its principals have undertaken in the real world.
The Insprie group
The businesses operate independently. They share practical experience and long-term thinking.
Insprie is the group's operating, investment and transformation business, working alongside ambitious consumer companies to strengthen performance and build long-term enterprise value.
Incredibrands is our consumer brand venture business, creating and scaling products and brands that are commercially ambitious and designed to produce better outcomes for people and the planet.
Northbridge Governance is our specialist independent director and board advisory practice, supporting organisations when governance quality directly affects performance, risk, capital confidence and value.
The businesses operate independently. They share practical experience, long-term thinking and a belief that good ideas only become valuable when they are supported by sound economics, disciplined execution and effective governance.
Three businesses
Working inside consumer businesses to improve, scale and transform them.
Insprie is the group's operating, investment and transformation business, working alongside ambitious consumer companies to strengthen performance and build long-term enterprise value.
Building the next generation of consumer brands.
Incredibrands creates and grows ethical, plastic-free consumer brands designed to achieve meaningful commercial scale. Its first live brand, Incrediballs, is rethinking drinks through plastic-free, dissolvable formats.
Incredibrands gives the wider group direct, current experience in product development, formulation, brand creation, manufacturing, supply chain, go-to-market strategy and the realities of building a consumer business from the ground up.
Independent judgement when governance affects value.
Northbridge Governance provides principal-led independent director and board advisory support to founder-led, investor-backed and regulated organisations navigating growth, capital, transition, scrutiny or underperformance.
Its work includes independent director and chair appointments, board effectiveness, governance reviews, pre-transaction and pre-IPO governance, board restructuring and sensitive governance interventions. It is a specialist business within the Insprie group that operates independently from Insprie's advisory and investment engagements.
Independence
Northbridge Governance is a specialist business within the Insprie group that operates independently from Insprie's advisory and investment engagements. Independence is central to its credibility, so it is never presented as a governance division of Insprie.
Incredibrands is not a service Insprie sells. It is evidence that the group continues to build and operate its own brands, not merely advise others about doing so.
Associated initiative
A free education hub for ambitious, mission-led consumer founders, covering brand, product, retail, exporting, finance and leadership.
A free founder education initiative rather than a commercial business. Founded by Insprie managing partner Brianne West, drawing on the experience of building and selling Ethique.
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The Insprie group brings together operating and investment capability through Insprie, consumer brand creation through Incredibrands, and independent board and governance expertise through Northbridge Governance.
