Brands built to be chosen, not just noticed.
We combine commercial thinking with brand-building experience to create and reposition consumer brands, from proposition and identity through to packaging, product and launch.
Position
We combine commercial thinking with brand-building experience to create brands designed to grow.
What the work covers
Brand
- Brand strategy
- Brand positioning
- Naming
- Visual identity
- Packaging
- Creative strategy
- Brand relaunches
Consumer
- Consumer proposition
- Customer research
- Customer experience
- Portfolio architecture
Product
- New product development
- Innovation strategy
- Product launches
We don't just advise on brands. We build them.
In detail
- Brand Strategy
Positioning that does not change what the business sells, at what price, to whom, is decoration.
- Brand Building
From naming and identity through packaging, product development and launch, we build consumer brands and take them to market, drawing on people who have done it with their own businesses.
- Consumer Brand Consulting
Deep experience in consumer businesses, with capability that extends beyond them.
- Your biggest retailer just changed the rules.
A major retailer can transform a consumer brand. Losing one can transform it just as quickly.
- The product recall nobody wanted.
A recall tests far more than quality control. It tests leadership, systems, supply chain, communications and whether your business actually knows where its products are.
Engagement
Discuss the situation.
Most engagements combine two or three capabilities. Describe the business and we will be direct about whether we are the right partner.