Brand & Consumer
Consumer brand consulting, from proposition to performance.
Deep experience in consumer businesses, with capability that extends beyond them. We work across CPG, health and wellness, beauty and personal care, food and beverage, retail and ecommerce.
What the work covers
- Brand, range and pricing architecture
- Route to market across retail, ecommerce and export
- Unit economics and contribution by channel
- Operational readiness for growth
- Leadership and capability planning
When businesses engage us
- A consumer business is moving from founder-led to team-led
- Growth in one channel is destabilising another
- The business is preparing for investment
- A category shift requires repositioning
How we approach it
We bring operators who have built and sold consumer brands themselves.
We work on the whole commercial system, not one specialism at a time.
Common questions
- Do you only work with consumer businesses?
- Consumer is where our experience is deepest, and much of the capability transfers. We are direct about the cases where it does not.
- Your biggest retailer just changed the rules.
A major retailer can transform a consumer brand. Losing one can transform it just as quickly.
- The product recall nobody wanted.
A recall tests far more than quality control. It tests leadership, systems, supply chain, communications and whether your business actually knows where its products are.
Start a conversation
Discuss the situation.
Tell us where the business is and what has to change. We will be direct about whether we are the right partner.