Growth & Performance Marketing
Performance marketing held to a commercial standard.
Paid media, ecommerce and lifecycle marketing managed against acquisition cost, contribution margin and lifetime value, with reporting that reconciles to the accounts.
What the work covers
- Channel strategy across paid social, paid search and marketplaces
- Acquisition cost and lifetime value modelling
- Creative testing and offer strategy
- Lifecycle, CRM and retention
- Agency selection and performance management
When businesses engage us
- Acquisition cost is rising faster than revenue
- Agency reporting does not reconcile with the P&L
- Growth depends on discounting
- Retention has never been managed deliberately
How we approach it
We rebuild the measurement first, so decisions rest on contribution rather than platform-reported return.
We separate brand investment from acquisition investment and hold each to its own standard.
We can run the function, rebuild the team, or manage the agency.
Common questions
- Are you an agency?
- No. We set the commercial standard, build the capability and manage delivery, whether that is in-house or through specialist agencies.
- Growing fast. Running out of cash.
Revenue is climbing, retailers are ordering and everybody thinks things are going well. The bank balance says otherwise.
- Your biggest retailer just changed the rules.
A major retailer can transform a consumer brand. Losing one can transform it just as quickly.
Start a conversation
Discuss the situation.
Tell us where the business is and what has to change. We will be direct about whether we are the right partner.