Brand & Consumer
We don't just advise on brands. We build them.
From naming and identity through packaging, product development and launch, we build consumer brands and take them to market, drawing on people who have done it with their own businesses.
What the work covers
- Naming and visual identity
- Packaging and pack architecture
- New product development and innovation
- Launch and relaunch planning
- Retail and ecommerce readiness
When businesses engage us
- A new brand or sub-brand is being created
- An established brand needs relaunching
- Product development has stalled between idea and shelf
- A launch has to land in a specific retail window
How we approach it
Commercial requirements set the brief: cost of goods, price architecture, channel and regulatory constraints.
We assemble the specialists required rather than pushing a fixed studio team.
We stay involved through launch, where most of the value is won or lost.
Common questions
- Can you work alongside our existing agency?
- Yes. We often set strategy and hold the commercial standard while an incumbent agency executes, and we can manage that relationship.
- Your biggest retailer just changed the rules.
A major retailer can transform a consumer brand. Losing one can transform it just as quickly.
- The product recall nobody wanted.
A recall tests far more than quality control. It tests leadership, systems, supply chain, communications and whether your business actually knows where its products are.
Start a conversation
Discuss the situation.
Tell us where the business is and what has to change. We will be direct about whether we are the right partner.