Sales, Retail & International Growth
Retail strategy and key accounts.
Channel choice, account strategy and trade terms for brands whose growth depends on retail relationships holding their value.
What the work covers
- Channel and account prioritisation
- Trade terms and promotional strategy
- Range and planogram planning
- Retail introductions
- Joint business planning
When businesses engage us
- Retail growth is not translating into profit
- Promotional depth has become structural
- A major listing is being pursued or defended
- Distribution has spread wider than it can be serviced
How we approach it
We model the true cost to serve each account before negotiating.
We prepare the business operationally before the listing, not after it.
Common questions
- Can you make retail introductions?
- Where there is a genuine fit, yes. We do not introduce a business to a retailer before it is ready to service the listing.
- Your biggest retailer just changed the rules.
A major retailer can transform a consumer brand. Losing one can transform it just as quickly.
- Your supply chain just broke.
Your manufacturer has stopped producing. Your 3PL cannot ship. Your packaging is delayed. Unfortunately, customers still expect their orders.
Start a conversation
Discuss the situation.
Tell us where the business is and what has to change. We will be direct about whether we are the right partner.