Investment criteria
What we consider
We are deliberately selective. These criteria guide our view, but every opportunity is assessed on its own merits.
Consumer focus
Businesses selling products or brands to consumers, directly or through retail and distribution partners.
Commercial foundations
A credible business model, evidence of customer demand and clear unit economics, or a realistic path to them.
Differentiation
Products, brands or capabilities that are genuinely distinct in their market.
Leadership
Founders and teams who are capable, coachable and committed for the long term.
Partnership fit
Situations where Insprie's operating, governance and international experience can make a material difference.
Integrity
A commitment to responsible, ethical and transparent business practice.
About eligibility
Our short eligibility check is a preliminary screen, not an investment decision. It helps both parties understand whether an opportunity sits within our current interests.
We do not publish minimum revenue, margin, investment size or equity expectations. Submitting an application does not guarantee investment, a meeting or further engagement.