Ella Crosswell

Ella's particular strength is the combination of brand, commercial execution and operational general management. She has worked inside a New Zealand consumer business as it moved from entrepreneurial scale into a sophisticated international organisation, giving her first-hand experience of the challenges growing consumer brands encounter: entering new markets, scaling retail distribution, holding brand consistency internationally, managing different consumer and channel dynamics, coordinating geographically dispersed teams and balancing commercial growth with a strong underlying purpose.

Her Ethique experience means she brings considerably more than conventional marketing capability. She understands how product, brand, retail, people, supply, customer experience and commercial performance intersect when a consumer brand is growing across multiple markets. That makes her particularly effective in businesses that need someone who can operate between strategy and execution: understanding what the business is trying to achieve, converting those objectives into clear priorities, bringing the right people together and making sure the work is actually delivered.