Insprie

A focused portfolio. Active involvement.

Insprie works with a small number of consumer businesses in New Zealand, Australia and the United States where our capital, experience and direct involvement can materially change the outcome. We are actively seeking investments, operating partnerships and transformation engagements.

Brianne West in a commercial review at a boardroom table, reports and a notebook in front of her and a single unbranded aluminium bottle on the table

Experience behind the approach

Built by operators.

Founder and brand building

Building a New Zealand personal care brand from a home kitchen to sales across Australia, the United States, the United Kingdom and Asia, through retail, distribution and e-commerce.

Operating leadership

Executive, general management and interim roles across consumer businesses through scale-up, restructure and transition.

Governance and transactions

Board and directorship roles, capital raising, acquisitions and shareholder support in private consumer businesses.

International market entry

Regulatory readiness, distribution, retail listings and supply chain development in Australia, the United States, the United Kingdom and selected Asian markets.

Evidence

Situation notes.

Client and portfolio names are withheld while confidentiality applies. These notes describe the shape of the work: the situation we found, what we did, and the position the business was left in.

Situation note 01

Personal care, New Zealand

Situation
A founder-led brand with strong demand but deteriorating gross margin, inventory held across too many lines and a supply chain that could not support its retail commitments.
What we did
Rationalised the range, renegotiated key supply terms, rebuilt demand planning and introduced weekly commercial reporting the board could act on.
Where it landed
Margin recovered, working capital released from slow-moving stock, and the business able to hold its retail listings without discounting.

Situation note 02

Sustainable consumer products, Australasia

Situation
A business preparing for international expansion with no clear view of unit economics by channel, and leadership gaps in finance and operations.
What we did
Established channel-level margin reporting, prioritised two markets over five, and put interim operating leadership in place while permanent appointments were made.
Where it landed
A deliberate, margin-led market entry replaced an opportunistic one, with a permanent leadership team in place at handover.

What we look for

Four things must be true.

  • 01Genuine consumer demand
  • 02A credible path to stronger economics
  • 03A clear opportunity for Insprie to contribute
  • 04Alignment with founders, shareholders and boards

How we participate

  • Investment partner
  • Operating partner
  • Transformation and interim leadership
  • New venture partner

Investment may be minority or majority, and is often combined with operating involvement.

Categories

  • Beauty and personal care
  • Health and wellness
  • Home and household
  • Sustainable consumer products
  • Digitally led consumer brands

Generally outside our scope: heavily regulated pharmaceuticals, primary production, property, financial services, deep technology and pre-product concepts without a defined consumer proposition.

Discuss an opportunity

Bring us an opportunity.

If you are a founder, shareholder, board member, adviser or investor with an opportunity that fits these criteria, we would like to hear about it.

Discuss an opportunity

Or make a confidential enquiry